Broadcast

A broadcast is a feature that allows businesses to send a single message to multiple contacts simultaneously without creating a group. The recipients receive the message as a private chat, maintaining a personalized experience.

How Does Broadcasting Help in Sales Engagement?

Mass Outreach with Personalization

• Send promotional messages, offers, or product updates to a large audience at once.

• Personalize messages using dynamic variables (e.g., customer name, last purchase, or location).

Lead Nurturing & Follow-Ups

• Automatically follow up with potential leads who showed interest but didn’t convert.

• Engage past customers with exclusive deals to encourage repeat purchases.

Event Promotions & Announcements

• Promote new product launches, webinars, or in-store events to a targeted audience.

• Increase participation by sending timely reminders and updates.

Customer Retention & Loyalty

• Keep customers engaged with personalized discounts, loyalty rewards, or seasonal offers.

• Regularly share educational or valuable content to build trust and brand authority.

Automated Sales Funnel

• Combine broadcasts with chatbot sequences to guide leads through a structured sales funnel.

• Automate responses based on customer interactions, ensuring real-time engagement.

Re-Engaging Dormant Customers

• Reach out to inactive customers with special offers or new arrivals to reignite interest.

• Use feedback-based segmentation to send relevant messages.